This week’s theme has been entirely about fear. Not fear in the bad way though, fear in the good way.
What does that even mean? It means that most of us set goals for ourselves that are ridiculously limited. I was putting together a plan for the next phase of Evergrowth, which is to have small and medium business retain the company to provide coaching to their employees, as part of a benefits package.
The employees benefit because they are happier, more aligned with their purpose and values, more focused, and stretching, growing and achieving goals greater than they thought possible. The companies benefit from having employees that are all of these things, as well as being able to attract and retain top talent, weed out the employees that aren’t really a fit with the company sooner, and creating a corporate culture far more organic and aligned with their values (do you belong to a company where having values and a mission simply means they’re posted somewhere in the office?)
This approach is a win/win for everyone involved. I’ve looked and no one is delivering coaching in this package right now, and we will be some of the first. As I sat pondering next steps, I stopped to ask myself a question: “Why would someone hire us when they could, theoretically, hire the principal of the company for less money”.
There’s a number of ways that I came up with to answer this question, but the simplest one was that it was time to raise my rates again.
Up to this point, I’ve been raising my rates incrementally. Bit by bit. But I realized something. This isn’t what I’m committed to creating with my clients, and it’s not what I’m committed to creating for myself either. You hire me to create exponential growth. Incremental growth is something you’re already capable of.
There’s no challenge for me in raising my rates by $100. It’s not a big number. But doubling my rates? Holy cow, that’s terrifying!
As I sat and talked with my coach about this, she reflected to me “Yah, it sounds like all that really happened is you really scared yourself with your next goal”.
That’s how I know it’s a worthy goal. If a goal doesn’t scare you, it’s time to create a new goal.
[Tweet “If a goal doesn’t scare you, it’s time to create a new goal.”]
Exponential growth is the growth that doesn’t look predictable from where we are currently standing. Those are the kind of goals to aim for. Those are the places to aim your arrow. Those goals are the reason to hire a coach.
Coaching is a profession designed to create miracles in our lives. And the crazy thing, is that it works.
Embrace the fear. It’s how you know that you’re up to something worthwhile.