The 52-week guide to becoming an entrepreneur – Week 48
What a crazy week. Nothing has physically changed in my world since when I posted last week, but how I am being within that physical world is radically different. I’m not even the same person any more.
Transformation really can be that dramatic. It isn’t always — sometimes it looks like a snake moulting its skin, gradually shifting and growing out, until one day it just slithers away and the skin is no longer a part of it. Other times it looks much more like a caterpillar turning in to a butterfly. Caterpillar, bag of goo, butterfly.
I think, in this space, the theme for this week has been service and connection. Last week was filled with terror, fear and panic. This week, I woke up with those same thoughts. Sometimes I would be sitting on my couch and they’d leap out at me and spear me in the ass (or wherever my body chose to manifest terror at that moment).
The difference was that they didn’t seem so significant this time. Like, the thoughts hadn’t changed, and the circumstance hadn’t changed — but I had.
So what? I was scared. That didn’t change the way mustard tastes. It didn’t change what there was for me to do. It didn’t change what I could provide the next person in front of me.
And from that place, everything shifted. I just got into action. I reached out to people that had expressed some interest in the past and chatted with them. I got in touch with some previous clients and offered to give them some coaching in the moment. I looked beyond the fear-based thinking (“What is going to get me a client RIGHT NOW?”) and instead looked at service-based thinking (“Who can I really serve right now?”).
I looked to my existing clients and looked for ways that I could serve the living daylights out of them. Serve them in a way that would astonish them. That team you’re managing that you’ve been struggling with? How about I come in and coach them all for you for a day? Your companies that are working to integrate? Why don’t we bring the teams together and I’ll work with them to create a more powerful corporate culture?
Is that going to make me more money? I have no idea.
But that’s besides the point.
What I know, with absolute certainty, is that it will serve the people in front of me in a way that they’ve never been served before. And if my clients, as a result of working with me, create breakthroughs in their companies, there’s only so long I can continue making that happen and have people not reaching out to talk to me.
I hate sales, and so does every other entrepreneur.
Instead of selling, turn your focus to serving.
(I promise you, it’s way more fun).