Ep 102: Why Selling Expertise Won’t Work

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For many people, playing things safe and avoiding making mistakes is more preferable than taking the leap, failing, and looking stupid as a result. Oftentimes, these people have the tendency to seek the expertise of others as opposed to taking risks. The same is true in the leadership arena. However, leaders that want to create a breakthrough have to do more than just provide expertise. Otherwise, they won’t be able to support those who need more. So how do you distinguish between merely providing expertise and developing leadership? How does providing expertise get in the way of developing leadership? What should you do about it? We’ll explore this interesting topic together, so don’t forget to tune in!