Here are some code phrases that subtly replace your desire with what you should do: It's right to ... What will the market allow? It makes sense to... It's a good thing to do (or, it'll be *good for me* to...) It's a healthy thing to do It's the best choice to make...

In a typical transformational conversation, we often begin by looking for a particular tangible result. A tangible result can be anything — it might be making twice as much in your company, feeling twice as much love with your partner, a vacation for a month to some...

The process of transformation is one of expansion and contraction. Anytime you go through a transformational process, you release some of your armour. Your old strategies, designed to protect you from what you thought was dangerous, are set aside like a lobster...