Most leaders and coaches are selling expertise, and frankly speaking, that doesn’t give their clients the ability to become leaders themselves. What a coach typically does is to give someone a path that they can follow and if they can’t, then they must not have been leadership material in the first place. This is where selling expertise falls short. It doesn’t give someone the ability to discover their own truth – the unique leadership potential that lurks within them. It only teaches leadership to those who look like the leader who’s teaching them. Why does this matter? It’s simply because our job as leaders is to create more leaders, not superficial mirrors of our abilities. Listen to this episode as Adam Quiney tells us what we can do to really be of service to others as leaders and coaches.